This video showcases interactive promotions and digital engagement tools used in sports marketing. Here you can see how I integrated animation and brand QR codes for fan participation.
This portfolio showcases various live engagement tactics designed for sports arenas and broadcast events. From the Takis Spicy 3-Point Challenge to the New Era Cap Shuffle, these examples demonstrate effective methods for driving audience interaction during live games. You will also see how the Chicago Sports Network implements a Home Run Challenge, alongside the McDonald’s All American Games Match game setup at the Toyota Center.
Video Breakdown:
04:04 – Composited all elements in shot.
04:20 – Composited all elements in shot and added camera bounce and slight motion blur. Added glow streaks to character’s hands.
05:20 – Composited all elements in shot. Created 2.5D environment and animated camera. Added glow streaks to character’s hands and light streaks for teleport.
08:17 – Chroma keyed kitchen into shot and color corrected to match environment.
12:09 – Match moved animated worm with actor’s hand. Keyed out green screen actor and replaced with animated character. Added closed door into shot since door was open when filming.
22:02 – Composited exterior in window, sunlight glow on curtains, book FX and animated character into shot. Added camera shake when character rolls.
32:12 – Composited all elements in shot. Animated camera move. Added glow to all windows as well as particles in water.
43:25 – Designed and painted backgrounds. Composited all elements as well as transitions. Animated particles in jungle, waterfalls, and snow in all shots. Animated all camera moves.
59:02 – Composited all elements in shot. Animated rain and added glow to car lights. Added interior particles.
1:00:23 – Composited all elements in shot.
1:03:02 – Designed and painted background. Animated all rain FX as well as camera move.
1:09:00 – Composited all elements in shots. As per client’s request, different focal lengths were used. Also animated the characters in a fashion the client requested.
1:16:10 – Composited all elements in shots.
1:26:19 – Composited all elements in shots. Created 2.5D set and arranged camera to create parallax.
1:32:22 – Composited all elements in shot.
1:41:05 – Composited all elements in shots. Added fog for depth. Also added different focal lengths and camera move per client’s request.
1:45:14 – Anaimted camera move as well as composited all elements in shot.
1:50:05 – Composited all elements in shot and added movement to character.
1:53:27 – Composited all elements in shot.
1:55:22 – Composited all elements in shot. Added snow and glow FX.
Emmett's Portfolio 